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TikTok is introducing a new feature that allows them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the company disclosed that it now features more than 1 billion content made with AI.

Pilot Phase and Launch

This change is being tested over the coming weeks before a widespread launch. This shift comes amid a increase in AI content, driven by emerging AI video creators.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this material is considered mass-produced AI material, a phrase for substandard, factory-style content that is frequently illogical or surreal.

Our research shows that many people appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.

Volume and Proportions

The platform announced that there are currently 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 m pieces of content are added to the service daily, making clips made by AI a minor part of its complete catalog.

Customizing Your Feed

Members will be capable of reduce or increase the volume of artificial media they view by opening the content preference setting in the platform and selecting AI-made media. Additional categories that are already be modified under the tool cover news, clothing, cosmetics, and dance.

AI Disclosure Rules

Its rules oblige content makers to label “realistic” artificially created content, and it prohibits harmful deepfakes of public figures or emergencies. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.

Furthermore, the app will now attach an “AI-made” tag to content created with its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This action is intended to deter users from attempting to bypass the labeling process.

AI Literacy Programs

TikTok is furthermore introducing a two million dollar educational fund for professionals and institutions to produce informative material about ethical AI use. This program will support non-profit groups focused on training programming and robotics.

Platform Protection

TikTok has supported its safety measures, during debate over plans to lay off hundreds of content moderators in Britain. The company is set to reduce hundreds of positions in its trust and safety division in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.

A trust and safety lead stated that people-led review would still have a role, but AI can protect employees by removing the most harmful content prior to it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its machine learning processes.

We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us work at speed.”